About Me
My name is Erica Grodin. I’m an affiliate marketing consultant specializing in B2B SaaS.
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I’ve spent over a decade building, managing, and revamping affiliate programs at SaaS companies and agencies, working with teams that needed clarity around what was working, what wasn’t, and where to invest next.
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Today, I work with B2B SaaS companies as a strategic advisor or fractional affiliate lead, helping them bring structure, focus, and accountability to their affiliate channel. My work typically centers around program launches or relaunches, ongoing optimization, and making sure affiliate spend is aligned to real business outcomes.
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I operate remotely from South Florida and work with a small number of clients at a time through structured, retainer-based engagements.
How I Work
I offer ongoing affiliate consulting through monthly retainer engagements, structured by level of involvement and ownership. All engagements require a 3-month minimum and include ongoing availability via Slack and email.
Strategic Advisory
$3000/month
Best for teams that need senior-level guidance and direction, without day-to-day involvement.
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High-level affiliate strategy and prioritization
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Review of performance, partners, and spend
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Recommendations on where to focus, pause, or scale
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Monthly strategy call
Program Oversight
$5000/month
Best for teams with active affiliate spend who need ongoing optimization and accountability.
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Ongoing program oversight and performance analysis
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Partner mix and spend recommendations
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Input on placements, incentives, and optimization strategy
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Biweekly working sessions
Fractional Affiliate Lead
$7500/month
Best for companies looking for an experienced owner of the affiliate channel without hiring full-time.
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Ownership of affiliate strategy and priorities
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Active partner management and optimization
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Paid placement evaluation and guidance
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KPI framework aligned to pipeline and revenue
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Weekly working sessions
Have a specific challenge or need a different level of support? I also offer custom consulting engagements, including short-term advisory work and specialized projects. All engagements begin with a short exploratory call to ensure there's a strong fit and the right level of support. Book Now to chat.
Our Happy Clients
